The “Pardon the Interruption” campaign featured Mariana shining a light on Latinas who are change-makers and products that empower and make a difference.
The campaign reached over 15,000 accounts on Instagram.
Social Media
Campaigns
CLINIQUE
SPOTIFY
The “Music + Talk: Unlocked” partnership had Mariana as guest host for the “Zone In: 90 Minutes of Focus” episode.
The campaign reached over 10,000 accounts on Instagram.
AT&T
The year-long campaign served to highlight the importance of staying connected not only with our families but with our roots, while featuring AT&T’s latest deals.
The campaign reached over 7,000 accounts on Instagram.
MCDONALDS
The “HereForRMHC” campaign served to amplify McDonald’s positive mission to feed and foster communities with Ronald McDonald House Charities.
The campaign reached over 20,000 accounts on Instagram.
NAT GEO
The “Trafficked” campaign featured Mariana interviewing host Mariana Van Zeller to promote the series with her mainstream audience and specifically within the Latino community. It emphasized the female empowerment aspect of the series and the need to have more women-led unscripted shows.
LUBRIDERM
The “Advanced Therapy Moisturizing Cream” Campaign’s goal was to showcase Lubriderm’s Advanced Therapy Cream as the go-to lotion for all seasons. It featured Mariana playing tennis, packing for the holidays and in her house in The Hamptons.
The campaign reached over 7,500 accounts on Instagram.
HBO
The “Culture Closeup: The Art of Political Murder” campaign had Mariana conduct interviews with the creators of the documentary to bring awareness to the themes of human rights, the fight against government corruption and justice within the HBO’s docuseries.
UnidosUS
Mariana created two massive social media campaigns to lift Hispanic audiences for UnidosUS, both in English and Spanish. The first one aimed to combat COVID misinformation in partnership with the CDC. The second was to encourage bilingual education for Latino children.
The success of both campaigns led to additional speaking opportunities to engage the community, like the UnidosUS Capital Awards in D.C.